Icons of Hope: Patty Betita

ICANSERVE Foundation continues its 25th anniversary celebration with Icons of Hope, a social media campaign that features cancer survivors who tell their own stories, learnings and the lives they now live. The campaign gives ICANSERVE followers a unique opportunity to peek into the journey of breast cancer survivors who share their respective journeys in the first person.

The Camera Club of the Philippines collaborates in the campaign.

About I Can Serve Foundation

ICanServe Foundation, Inc. is a Philippines-based advocacy group of breast cancer survivors and volunteers. It co-creates breast cancer control programs with local government as part of its initiative to promote early breast cancer detection, access to accurate diagnosis and timely treatment, survivorship care, palliative care, hospice care and patient navigation.

Learn about breast cancer

Learn how you can ensure your healthy future. It’s time for you to take your breast care – and your life – to heart.

Get financial assistance

ICanServe is not a funding agency but we recommend approaching the following institutions.

Support the cause

Be a member, associate, volunteer or donate to the foundation.

PATIENT’s MANUAL: ENGLISH

PATIENT’s MANUAL: FILIPINO

Early Breast Cancer Detection Guidelines

A healthy future begins with you. With breast cancer, it is important to remember that there is a cure, especially if it is diagnosed early. Regular Breast Self-Examination (BSE) is just one way to significantly increase the early detection of breast cancer. BSE only takes a few minutes, just once a month.

Video available in English, Tagalog, and Bisaya.

News, Updates, and Events

ICONS OF HOPE: Patty Betita

ICONS OF HOPE: Patty Betita

PATTY BETITA, image enhancement speaker, model coach, talent mentor, Binibining Pilipinas International 1991 “I am a survivor. I am whole and beautiful.” I was diagnosed with Stage 1 breast cancer in 2008 but only came out and announced it in public in 2015 via the...

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ICONS OF HOPE: Kat Cruz-Villanueva

ICONS OF HOPE: Kat Cruz-Villanueva

KAT CRUZ-VILLANUEVA, fashion stylist, founder, STYLEdiT Group Before my diagnosis, I was such a workaholic. Even at home, I was always on the go, constantly trying to be productive and filling my time to the brim. I was in a race with myself, never allowing for a...

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ICONS OF HOPE: Maan Hontiveros

ICONS OF HOPE: Maan Hontiveros

MAAN HONTIVEROS, President, Board of Trustees, Manila Symphony Orchestra My siblings and a few of my closest friends here and in the USA were sworn to secrecy to spare my elderly father who was still grappling with the loss of my Mom due to breast cancer. They circled...

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Shop. Save. Serve.

ICanServe relies on the generosity of donors in urgently pursuing the mission to educate women on breast cancer, promote early detection, encourage women to take charge of their health and subsidize women on cancer treatments.

Visit our shop and help I Can Serve Foundation continue its advocacy in favor of women at risk for or living with breast cancer.