Ating Dibdibin

Ating Dibdibin or “Take Your Breast Care To Heart”, is a comprehensive community-based breast cancer screening program. The program teaches early breast cancer detection techniques so breast cancer is diagnosed at an early stage.

Most breast cancers in the Philippines are discovered in the late stages. Most women postpone going to the doctor despite knowing they have suspicious breast lumps.

Ating Dibdibin, a first of its kind in the country, is the ICanServe Foundation’s response to the fact that the Philippines has the highest incidence of breast cancer in Southeast Asia. It also ranks 9th in the world in breast cancer incidence.

The program aims to save lives by teaching early breast cancer detection techniques through free forums and screening sessions conducted by a medical team and cancer survivors.

Should anyone be diagnosed with a suspicious lump during the screening, the Ating Dibdibin program provides access to financial help for diagnostics and treatment.

The program is made possible by a partnership between the ICanServe Foundation and a locality like a city or province that will agree to make the program permanent.

ICanServe trains the locality’s medical team, including those interested medical professionals in the private sector on early breast cancer detection techniques. Intensive focus is on training of the barangay health workers, or the community health workers, the front-liners to the community.

ICanServe also taps and trains breast cancer survivors in the locality so they can share their journey of healing and encourage other women to take charge of their health.

In 2008, the first partnership was forged with Marikina City. The city institutionalized Ating Dibdibin and created the first breast cancer trust fund in the country. Together with ICanServe, the program includes free mammography, free biopsy, free surgery, discounted ultrasound and access to government funding agencies and the Philippine Cancer Society.

In 2010, Panabo City in Davao province was the second to embrace the program as permanent. In 2012, Taguig City embraced Ating Dibdibin and Muntinlupa City became the fourth ICANSERVE partner city in 2014. In 2020, Tagum City joined those in the forefront of implementing this early detection program.

Results of a research in Marikina City show that because of the foundation’s intervention, the program Ating Dibdibin has changed women’s behavior toward cancer. Those who attended the forums and screening sessions no longer fear breast cancer and regularly conduct monthly breast self exam.

Ating Dibdibin aims to cover as many cities as possible and is open for partnership. It also wishes for its partners to duplicate the program in the partners’ chosen cities and provinces.

Archive of past events

Muntinlupa recognizes I CAN SERVE

Mar 13, 2018 | ,

I CAN SERVE Foundation was recognized as one of Muntinlupa City's "Key Development Partners" at the 23rd Anniversary of the Cityhood of Muntinlupa on March 1. I CAN SERVE received a Plaque of Recognition from the city. Muntinlupa began its partnership with I CAN SERVE...

Melissa renews commitment to the cause

Sep 30, 2016 | ,

Melissa renewed its partnership with ICanServe Foundation to promote breast cancer awareness and save lives. Five percent of all sales of "Melissa with ribbons" in October 2016 will be donated to ICanServe. There are different styles of "Melissa with ribbons" to...

ICanServe moves forward with fashion

Aug 2, 2016 | ,

  Fashion may seem to be all glitz and glam, but it can serve a higher and more notable purpose—to celebrate the resilience of a beautiful spirit. In this year’s Fashion Can Serve---the fashionable fundraising endeavor of ICanServe Foundation to be held on...