ICanServe kicked off the celebration of its twenty-fifth anniversary with a press conference for “The Pink Room” on August 14, 2024, at The Estate Makati Lounge at SMX Aura, BGC.
A fundraiser to mark this milestone year of breast cancer awareness advocacy, the “gallery for good” brings together 25 renowned Filipino visual artists led by National Artist Benedicto “Bencab” Cabrera.
Joining him are Gus Albor, Arce, Max Balatbat, Plet Bolipata, Elmer Borlongan, Jinggoy Buensuceso, Carlo Calma, Katrina Cuenca, RM De Leon, Daniel dela Cruz, Monica Delgado, Tracie Anglo Dizon, Christina Dy, Emmanuel Garibay, Toym Imao, Jose Santos III, Pam Yan Santos, Gerry Tan, Carlo Tanseco, Vien Valencia, Lydia Velasco, Ronald Ventura, Melissa Yeung Yap, and MM Yu.
Using a Nike Air Force 1 (AF1) Triple White for a canvas, each artist offers a unique art piece to be auctioned on September 14 after a two-week exhibition.
Members of the press were treated to a sneak peek of the collection, the first of its kind, with pieces by Daniel Dela Cruz, Christina Dy, and Katrina Cuenca on display.
Proceeds of The Pink Room will enable ICanServe to fund treatments and medical procedures for breast cancer patients, launch high-impact health literacy campaigns, invest in the training of public healthcare workers on early detection, and create breast cancer control programs, to support its mission of saving lives.
All the sneakers will be on display at The Pink Room, which will be at The Estate Makati Lounge, Hall 3 of SMX Aura on Sept. 1 and 2, from 10 a.m. to 10 p.m. and at then at L2, The Brittany Hotel BGC from Sept. 4 to 14, from 10:30 a.m. to 9:30 p.m. A live auction will be held on September 14.
In addition, every visitor to The Pink Room may choose to donate to ICanServe. Every minimum donation of Php500 shall be counted as a single raffle entry that gives the donor a chance to win one of two Art Shoes which will not be auctioned, but instead be offered for raffle. Artists Lilianna Manahan and Ciane Xavier donated the raffle prizes.
ICanServe thanks The Pink Room Partners: SM Aura, The Estate Makati, and The Brittany Hotel BGC, curator Carol Karthe and Endo Lighting.
