ICANSERVE Foundation continues its 25th anniversary celebration with Icons of Hope, a social media campaign that features cancer survivors who tell their own stories, learnings and the lives they now live. The campaign gives ICANSERVE followers a unique opportunity to peek into the journey of breast cancer survivors who share their respective journeys in the first person.
The Camera Club of the Philippines collaborates in the campaign as their photographer-members capture ICANSERVE members, volunteers and advocates in photographs for posting on social media and other ICANSERVE platforms.
The campaign launches on World Cancer Day, February 4, simultaneous and aligned with the campaign of the Union for International Cancer Control that focuses on highlighting the unique needs of each individual who goes through a cancer diagnosis. “People are more. More than a diagnosis. More than a disease. More than a patient,” says the UICC campaign.
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