Over a thousand participants flocked to the Filinvest Tent in Alabang on October 16, 2024 for ICANSERVE’s OKtober breast cancer awareness forum in partnership with the Metro Manila Mayors’ Spouses Foundation (MMMSF).

Muntinlupa Mayor Ruffy Biazon welcomed the MMMSF initiative, noting that the city has been an ICANSERVE partner for Ating Dibdibin since 2014. Also present were MMMSF president and San Juan First Lady Keri Neri-Zamora, Muntinlupa First Lady Trina Biazon, Valenzuela First Lady Tiffany Gatchalian, Senator Pia Cayetano and House of Representatives Deputy Speaker Camille Villar of Las Piñas City.

ICANSERVE volunteer Alya Honasan shared her experience as a breast cancer survivor, while volunteers from the Philippine Society of Breast Surgeons conducted clinical breast examinations. Best practices on breast cancer control were presented by Ating Dibdibin partner cities San Juan, Taguig and Muntinlupa.

MMMSF and other stakeholders signed a Pledge of Support to continue public education on early breast cancer detection and promote evidence-based diagnosis, treatment, survivorship and supportive care, and patient navigation to other local governments.

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